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An in-house design team was preparing for a visit from overseas management. The insights he is able to draw from customer data reflects both an incredible ability to listen to what is and is not said as well as the ability to synthesize seemingly unrelated data points to draw creative and compelling conclusions.”, Lisa Hanson, Experience Design Program Manager at HP. Look to Marketing or UX/Design for surveys and quantitative research, since a handful of interviews isn’t representative. • Analyzed online assessment data of the training and developed a follow-up training to maintain competence in the material among staff members ... Steve Portigal. To help them align their priorities, I created an agenda for a workshop, helped gather insights about their design efforts, and led a part of the workshop that focused on observing shoppers at retail. “Steve is a vital part of the community—he is known for great work, an engaging style, and an open heart. 1 … This entry was posted in Uncategorized and tagged anthropologist, anthropology, consultant, degrees, graduate training anthropology, masters, professional training, Riall Nolan, Steve Portigal on June 4, 2013 by Grant. By talking to people about not only the functionality but how they thought they might use it in their homes, I uncovered a set of value propositions that helped focus product development efforts on what people would find beneficial. startxref 0000001043 00000 n 0000006737 00000 n I can help define a strategic roadmap for user-driven innovation, lead in-depth studies, and develop your team’s research superpowers. A book on how to transition to a UX research career. 0000000716 00000 n Steve Portigal’s book is packed with useful tips, illustrative examples, cautionary tales, and how-to advice for planning and conducting interviews, as well as analyzing and presenting data gathered. 58 0 obj<>stream Melbourne. endstream endobj 39 0 obj<> endobj 40 0 obj<> endobj 41 0 obj<>/ColorSpace<>/Font<>/ProcSet[/PDF/Text/ImageC]/ExtGState<>>> endobj 42 0 obj<> endobj 43 0 obj<> endobj 44 0 obj[/ICCBased 56 0 R] endobj 45 0 obj<> endobj 46 0 obj<> endobj 47 0 obj<> endobj 48 0 obj<>stream 0000002968 00000 n Portigal: Someone showed me a great user research training activity: circulate through an environment and note everything you observe, but using only one sense. Mariano has 20+ years of experience in the digital business industry where he has developed well-rounded capabilities in both business and technology.. Certified "Top 3% Product /UX /UI Designer" by TopTal. I can help you articulate a vision for evolving and growing your business, and develop a roadmap to get you there. A consumer electronics company prototyped a futuristic device with cutting-edge features. Good luck. Interviewing these customers revealed key differences around their goals and motivations. Our workshops, available virtually or on-site, combine lecture, discussion, exercises, and office hours. Steve Portigal helps companies think and act strategically when innovating with user insights. 0000001123 00000 n Steve Portigal, a fixture on the design research scene and founder of Portigal Consulting, has written a new book titled Interviewing Users. ... Training and Development. %%EOF Steve Portigal. One comment » Stories fuel listening. 0000003598 00000 n An overworked leader had no time for her user research team. There’s a reason Portigal’s book has become a standard reference for conducting user research. 0000002440 00000 n I brought together leaders from engineering, program management and user experience to improve how they collaborate throughout the design process. Steve Portigal shares some of the best stories he's collected, examining the patterns and lessons they reveal. November 30, 2020 Business owner charged with forging signatures, submitting phony bills to state in $41K scam. Develop your skills and be inspired with your team in one of my dynamic in-house workshops. Posted on November 4, 2013 by Steve Portigal . trailer 0000002892 00000 n I recommend him highly for any initiative where innovation is central, and I actively seek out opportunities to work with him.”, Elizabeth Anderson-Kempe, User Experience Strategist, “Steve is incredibly insightful. !�0�D�"F� ���>>�_���������dP~����;O��ϼq�R?A�sP�'���Lf����WF�:�=��T��{��(Z�"���uY1�;�%'���n�j�n����ٻō����ǰ��^w��HK�}߷�nl��P��e�ca�ܜ�Bui:7�h�u�y���9n�2W������:�.���5�ʪ������j����2]Vp�y�"[j̓��ؠ�W�!TX���.c���b���B}�׋w��P` ���� �����Ϩ�x��8й�� Z,+8�1�.pq�����[d���v���ju��03�(@�����H3�5�20r�9�X NDt Based outside of San Francisco, he conducted research with thoracic surgeons, families eating breakfast, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. Get some expert outside training in interviews and research: Teresa Torres, Steve Portigal, Noel Adams, Jeff Patton, Jen Berkley Jackson, Jeff Gothelf… Skill up. Steve Portigal’s Interviewing Users User Research: Interviewing Users by Steve Portigal. Posted on November 1, 2013 by Steve Portigal 0000002406 00000 n I embed with your team, giving you ongoing access to my senior-level expertise. He reminds us that learning from customers is “messy” because we are complex beings. 38 0 obj <> endobj By bringing product managers, designers, and researchers together to think about their users, they learned to effectively bring research insights into their products. 60 | Steve Portigal on Using a Classic Improv Game to Uncover More Customer Insights Sarah E. Brown and Bill Cushard on Dec 29, 2017 10:27:00 AM Product Management , Steve Portigal , … Nice example. Steve Portigal is an in-demand presenter who engages and inspires audiences with stories and real-world examples about ethnographic research, understanding culture and product development. We’re with you in spirit. x�b```"v``B�@Nwc'��tFG&CƝF�u[A���<5m�K��%�s�g��r^CY��� Steve Portigal Ep. They hired me to ensure their vision reflected an understanding of the changes in how their users will be working and studying. Subscribe to the podcast: iTunes Spotify […] He is principal of Portigal Consulting, and the author of two books: The classic Interviewing Users: How To Uncover Compelling Insights, and new, Doorbells, Danger, and Dead Batteries: User Research War Stories. Steve Portigal helps companies to think and act strategically when innovating with user insights. Steve Portigal helps companies to think and act strategically when innovating with user insights. Let’s explore how to work together! Uncover Compelling Insights by Steve Portigal digs into the world of market research and ethnography. Doorbells, Danger, and Dead Batteries: User Research War Stories. �U�M^ۥ��e^���΁�gK``4v�h``PR2т�����G��Bb7i! 0 Aaron Gustafson, Steve Portigal, and Whitney Quesenbery are available for consulting and training through Rosenfeld Media. A long-standing institutional library, acknowledging sweeping changes in technology, was crafting a plan for their future. endstream endobj 50 0 obj<>stream Steve Portigal. He mentors in Product Management & UX Design for Singularity University, StartupBootCamp and Startup Chile.. Based outside of San Francisco, he conducted research with thoracic surgeons, families eating breakfast, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. I know you have no time to listen, so it would have to be while doing something else. I stepped in as acting director and lead the team through a research project, guided them in planning, conducting, analyzing and communicating their research, and helped them understand and address concerns from stakeholders. First, observe from a distance—say, from on high—so you can't hear what people are saying. My consulting projects range from weekly coaching to intensive multi-month engagements.

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